with Karl Faase
People don’t buy what you do; they buy why you do it.
Steve Sinek was considering his own business and was wondering why it wasn't going as well as he felt it should have been. In the process he discovered a significant insight that helped his business and his life. He penned down this discovery in a book called 'The Power of Why'.
Sinek's insight was that in life and in business people don't buy what you do; they buy why you do it.
He reflected that when Martin Luther King delivered his famous speech at the Lincoln Memorial in 1963, his key theme was "I have a dream" not "I have a plan".
This speech has been marked in history because people connected with and bought into the "why".
It is good to have a plan to follow in life but it's better to have a "why" to live for. What is yours?
Following Jesus is not just about how to live, but it's about why you live.•