by Karl Faase
Steve Sinek was considering his own business and was wondering why it wasn't going as well as he felt it should have been. In the process he discovered a significant insight that helped his business and his life. He penned down this discovery in a book called The Power of Why.
Sinek's insight was that in life and in business people don't buy what you do; they buy why you do it. He reflected that when Martin Luther King delivered his famous speech at the Lincoln Memorial in 1963, his key theme was "I have a dream" not "I have a plan".
This speech has been marked in history because people connected with and bought into the "why".
It is good to have a plan to follow in life but it's better to have a "why" to live for. What is yours?
Following Jesus is not just about how to live, but it's about why you live.•